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An Official Vermont Government Website

Toolkits

Looking for ways to make your community safer for walking and biking?

We have a range of toolkits with engaging and proven strategies for addressing a wide range of common walking and biking safety issues. Each toolkit addresses a specific safety area and provides step-by-step instructions, materials needed, promotional timing, sample e-mails, and PSA texts on how to successfully run each strategy.  Keep checking back--we will be adding new toolkits regularly.

Watch for Me VT Campaign Toolkits

  • 2022 Pedestrian Safety Month - Social Media & Outreach Toolkit (October 2022)
    • This toolkit is designed to help communities take action to improve the safety of Vermonters using our roadways. Municipal organizations, law enforcement, schools, reporters and community members all have a role to play in making their communities a safe place to walk for residents and visitors alike.
       
  • Pedestrian Safety and Vulnerable Road Users Toolkit
    • This toolkit is designed to help communities take action to improve the safety of Vermonters using our roadways. Municipal organizations, law enforcement, schools, reporters and community members all have a role to play in making their communities a safe place to walk for residents and visitors alike
  • Social Media Library
    • We have created a library of social media graphics that you are welcome to use or share with your networks and/or your personal/organizational social media channels.   

Visibility Outreach

  • Bike Light Outreach
    • Bike Light Campaigns are designed to  serve two goals:  
      1) to raise awareness of bike light use for nighttime bicycle riding.  
      2) to provide low-cost bike lights to people who may not feel that they can afford full-price lights.  
    • These are sometimes made more effective when done in partnership with the local police.
    • Set up at a high-traffic street corner, with lights, informational materials, and a friendly attitude, and catch bicyclists who are not properly illuminated.  You can either highly publicize the event, or create pop-up guerrilla events.
  • Get Spotted Campaign
    • The goal of a “Get Spotted” Campaign is to increase engagement with a visibility initiative (such as reflective leg bands, or bike light outreach).  It is, essentially, a fun and engaging publicity event designed to give people an incentive to engage in behaviors that increase their nighttime visibility. Volunteers will be set up around town to look for people who are wearing or using the visibility item, and people will be rewarded with prizes for being seen improving their nighttime visibility.

Rules of the Road Awareness

  • Burma Shave Campaign
    • The goal of a Burma Shave Campaign is to increase awareness among motorists about safe driving speeds in your community.  Volunteers stand along the edge of a “problem” road, and hold up a series of signs with clever safety-oriented phrases and wave at passing drivers.
  • Bike Rack Safety Outreach
    • Bike Rack Campaigns are designed to  serve three goals: 
      1)  To provide positive messages and encouragement for people who ride bicycles.  
      2)  Raise awareness of bicyclist rights and responsibilities.  
      3)  To improve compliance with the rules of the road amongst bicyclists and motorists.    
    • This campaign can be applied to motorists on parking meters, with slightly different messaging.
  • Stenciling Campaign