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2022 Reflector Social Media & Outreach Toolkit

Be Bright at Night Social Media & Outreach Toolkit

To help reduce the risk of crashes, injuries, and deaths on our roadways that happen at night, the Watch for Me Program – funded by the Agency of Transportation – is working with Vermont’s 12 Medical Reserve Corps (MRC) units, the Offices of Local Health, and community partners to raise awareness of road safety issues, promote driver safety messaging, and distribute thousands of free personal reflectors. 

Over the next few months, MRC volunteers will be at events and locations across the state handing out educational material and free reflectors, while supplies last. Find a list of all upcoming events.

We encourage you to promote these giveaways through social media, websites, e-newsletters, Front Porch Forum, or community contacts and partners. You can find sample text for each outreach method below. If you have any questions, don’t hesitate to reach out!

If you have any questions about this campaign or how to use this toolkit, please contact Allie Breyer, Road Users Safety Manager and Information Director, for the Health Department’s Division of Emergency Preparedness, Response, and Injury Prevention Program. If you have questions about the MRC or reflector locations, contact Heather Rigney, Statewide MRC Coordinator.

Download the Toolkit!              Download the Social Media Graphics


Important Notes on How to Talk about Bike and Pedestrian Safety Issues

Despite the high number of pedestrian injuries and deaths each year in the U.S., our culture views these deaths as tragic but inevitable. Yet, many of the issues on our roadways are not random accidents: deaths and injuries on our roads occur due to many overlapping, complex systemic problems with how our streets are designed, speed, and the types of vehicles on our roadways. In our reflector campaign messaging, we are careful about how we talk about pedestrian and cyclist safety to avoid victim-blaming and reduce stigma from drivers against cyclists/pedestrians. Changing the narrative starts with changing how we talk and report on pedestrians and cyclists injured and killed on our roadways.

  • Use crash not accident. Cars don’t cause crashes. People cause crashes.
  • Avoid victim blaming & victim blaming in the form of mental health assumptions or socioeconomic status.